It’s no secret that the coronavirus is spreading throughout the world and disrupting daily life for millions of people both personally and professionally. As an author and entrepreneur who’s already fairly germophobic, I’ve watched the developments with increasing dread about the potential impact this virus will have on people, society, and business. The one thing we can all agree on is that the spread of the coronavirus is hazardous to our health and our wealth.
To be honest with you, I’m scared. My heart goes out to the people who are suffering all over the world. The human spirit is indomitable and I’m confident that we will overcome this challenge. But I’m also worried about what might happen in the meantime and feel practical preparation is warranted.
I thought I would take a moment to share the things that my husband and I are doing to prepare in hopes that it might be helpful to our fellow authors and entrepreneurs in navigating this new era.
Instead of having everything displayed on the table and inviting Fans to pick books up and look through them, we’re holding the books and demonstrating them to them infomercial-style.
When a book is purchased, we pull it from our untouched inventory, personalize and autograph it, and give it directly to the Fan.
Instead of leaving a mailing list sign-up sheet on the table with a pen, we’re asking Fans if they’d like to join our mailing list and putting their contact information on their sheet for them. We then store the clipboard behind the table.
We’re providing hand sanitizer at our booth and using disinfectant wipes on our phone screens after each transaction where the Fan uses their finger to sign a digital signature to authorize their purchase.
The world doesn’t end unless we allow outside circumstances to dictate our future. This is a time of great opportunity to be brave, take precautions, and continue to make a positive difference. The world needs us to shine more now than ever before.
I’m curious to learn how it’s affecting you and what you’re doing to prepare and mitigate the impact of the coronavirus on your personal and professional life. Feel free to comment below and share your ideas and inspired actions.
Sheri Fink is an inspirational speaker, a #1 best-selling author, a mermaid who believes in magic, and the president of Whimsical World.
Whimsical World is an empowering brand created by #1 best-selling authors and inspirational speakers, Sheri Fink and Derek Taylor Kent. Whimsical World’s mission is to inspire, delight, and educate children of all ages while planting seeds of self-esteem and high achievement.
Sheri’s newest book, InstaGrateful: Finding Your Bliss in a Social Media World, is an innovative self-help book on how to maximize passion, peace, power, prosperity, and panache in your life in today’s hyper-busy, highly distracted social media world.
Sheri loves to write (thirteen books so far!) and travels the world inspiring audiences of all ages to believe in themselves, dream bigger dreams, and take action to live their best lives. She creates books, products, and experiences that empower kids. All of her children’s books were #1 best-sellers, including The Little Rose which was a #1 Amazon Best-seller for over 60 weeks, became the #1 Top-Rated Children’s eBook on Amazon, and was adapted into a stage play.
CBS Los Angeles selected her as one of the top 3 authors in her local area, a distinction she shares with Dean Koontz. Sheri’s books have been honored with multiple awards, including 3 gold medals in the Readers Favorite International Book Awards. She is a recipient of the prestigious Gold Mom’s Choice Award honoring the best in family friendly entertainment. She was selected as an inspirational beauty by supermodel Cindy Crawford’s “Beauties Give Back” campaign.